Every instance of business-damaging PR will generate a backlash of people who, because they see the people who disapprove of you as on the opposite “side” from them, will pay you more than enough to compensate for your loss.
Seriously? Every instance?
I know it's easy to go from "This is what happened to me" to "This is what happens." Even easier to generalize from "This is what happened in the stories that I am aware of." But, although going viral on the internet is not one of my Mastermind subjects, I can easily think of people who have become targets of internet hate, have lost a lot as a result, and have not received piles of compensatory cash: Adria Richards. Justine Sacco. Lindsey Stone. I imagine that this is a lot more common than what Arthur Chu thinks is the norm.
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